About Us
Word matters. Word masters.
Experience you can trust.
Our founder, Jay Roth, began working at a local free newspaper in SE Wisconsin and very quickly found out how things work. When ad sales didn’t meet the expectations they were left with space that needed to be filled. And that would usually go to an “Advertise Here”, or “You Looked” type of ad to fill the hole.
The problem with that sort of content is that it doesn’t really add any value to the publication or the reader.
The other thing he found would happen is that if they had some other “ever-green” content ready, they would edit and drop it in, even if it had already been run before. Or commission a writer to create something brand new. but that takes time and can be costly.
So Jay had the idea of writing some product, service, and book reviews to help to fill this often last-minute space.
He soon found out that it would be not only a huge time-saver, but the readership loved it! And the reviews were able to get positive engagement for the products and companies he wrote about.
That was a real AAHA Moment!
He began contacting other small newspapers and magazines to see if they would be interested in the content he was making. And J. Roth Content was born!
Writing content like you've never had before.
We take pride in the content we provide our publishing partners. Because of that commitment, we take great care to enlist only the best writers/reviewers.
Company Support
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